However, that’s not the only way you can become a market leader. After all, if someone’s already made their move before you, you can’t be first any longer. The book starts with the Law of Leadership, which states that if your product is the first of its kind on the market, chances are high it’ll become the market leader. Simply by having the so-called first mover advantage, you can use the lag time competitors have to your advantage. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Be first on the market, or first in peoples’ heads. I hope you’re in a marketing mood, because we’re about to talk about some real game-changers!
Remember that each product comes with an opportunity cost.Create your own category to avoid competition.If you can’t be first, be first in peoples’ heads.Here are 3 lessons from The 22 Immutable Laws of Marketing: This book will help you focus your marketing efforts and not waste precious energy, money and time on battles you can’t win. Sure, you could try to go after Coca-Cola, but chances are you won’t be able to accomplish much.
Published by marketing legends Al Ries & Jack Trout in 1993, The 22 Immutable Laws Of Marketing was meant as a guideline for companies to understand how they can make their products successful internationally and not just locally. It’s one of Tim Ferriss’s all time favorite books (he always recommends the older, unrevised edition) and if a marketing genius recommends marketing books, I try to pay attention. When I saw this book on Blinkist I got super excited, because I’ve been meaning to pick up a copy for ages. 1-Sentence-Summary: The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company.
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